Technical Research & Guides

Privacy & Email Security Library

Independent research, protocol walkthroughs, and practical defense tactics written by certified cybersecurity analysts.

The Death of the 3rd-Party Cookie and the Rise of Hashed Email (HEM) Identity Graphs
Digital Marketing & Privacy
The Death of the 3rd-Party Cookie and the Rise of Hashed Email (HEM) Identity Graphs

How ad tech giants replaced third-party browser cookies with SHA-256 hashed emails (Unified ID 2.0). Learn how throwaway...

17 min read Read Guide